Tesla (TSLA) goes all out with new incentives in end-of-year sales push

Tesla is pulling every demand lever available as we head into the final weeks of the year. The automaker has launched a new set of aggressive incentives in the US, including free upgrades on inventory vehicles, 0% APR financing, and $0 down leases.

It’s the end of the quarter (and year), and as per usual, Tesla is trying to empty its inventory, but it’s more difficult this year due to the end of the tax credit in Q3 pulling a lot of demand away from Q4.

We have regularly reported on Tesla ramping up incentives at the end of the year, but this new batch is arguably the most aggressive we have seen in a long time.

First off, Tesla is offering one free upgrade on eligible inventory vehicles.

If you go to Tesla’s inventory page for Model 3 or Model Y, you will see a lot of vehicles listed with a “Free Upgrade” tag. This basically means that if you pick a car that has a paid option, like a premium paint color (Ultra Red or Quicksilver), 20″ Induction wheels, or the White interior, Tesla is waiving the cost of that option.

That’s a value of anywhere from $1,000 to $2,500 depending on the option.

On top of that, Tesla has expanded its financing offers. The company is now offering 0% APR financing for up to 72 months on Model 3 and Model Y purchases.

This is a significant move. We have seen low interest rates before, but 0% for 72 months is basically free money, especially in the current interest rate environment.

But wait, there’s more.

For those looking to lease, Tesla has introduced $0 down leases for the Model Y.

Previously, Tesla required a down payment of at least $3,000 for its best lease rates. Now, you can drive off the lot with a Model Y for $0 down, though the monthly payments will obviously be higher than with a down payment.

Tesla writes on its website regarding the new push:

“Take delivery by December 31, 2025 to take advantage of these limited-time offers. Available on select inventory vehicles while supplies last.”

The automaker is clearly trying to deliver as many cars as possible before the ball drops on 2025.

Electrek’s Take

The end-of-year push is in full swing.

When you see Tesla stacking incentives like this, 0% financing, zero down, and free options, it tells you one thing: they have inventory to move.

With a lot of demand in the US pulled forward into Q3 due to the end of the tax credit for electric vehicles, it was always clear that Tesla would have trouble moving cars in Q4.

These are roughly the best end-of-quarter incentives we have ever seen, and even then, I’d be surprised if Tesla can come close to its record deliveries of last year’s Q4: 495,000 vehicles.

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